The United States Army is the largest and oldest established branch of the U.S. military. The U.S. Army logo is the emblem that represents the objective as well as the services of the state institution. It is the logo that serves many motives. The design of some logos depicts the sheer commercial ambitions like the promotion and boosting of sales. Many logos including the state emblems represent an organization or a nation. The basic idea of any logo is to form an association between the product and the consumer. The main intention is to create a strong association, to deepen the trust and make the bond stronger with the organization or the brand. The logo of the U.S. Army is a potent example of such bond and association that the nation trusts and supports.
DESIGN ELEMENTS OF THE U.S. ARMY LOGO
The U.S. Army logo is designed to make one think about adventure, bravery, courage and fearlessness on the battlefield and to display the commitment to the nation. The U.S. Army emblem is portrayed as a legendary logo making everyone crave to get associated with it. Capitalizing on these emotions, a vast logo industry is doing a roaring business and catering to the demand of the U.S. Army supporters. There is a U.S. Army fan base that takes pride in wearing the U.S. Army logo on their shirts, caps, hats or use the insignia merchandise, for example the metallic broaches and chest pins. Despite its widespread usage in the public sphere, the history of U.S. Army logo remains relatively unknown to many people including its die-hard supporters. A traditional army logo came into existence for the first time during the American Revolution (1775-1783). The emblem came under revision soon after the end of World War II under the National Security Act of 1947 with the the Seal Department of the U.S. Army supervising it. The five-pointed star logo of the U.S. Army is an instantly recognizable logo all over the world. The U.S. Army projects its image as the defender of the freedom in the world and associates it with the determination of its forces towards protecting American interests around the world. Despite the passage of more than 200 years, the U.S. Army logo still retains its versatility and a strong bonding with the American people. It is the sign of a good logo that stays in the hearts and minds of the American people. The U.S. Army logo cashes on its easily recognizable status. Supporters of the country’s finest institution see the logo and are instantly filled with pride.
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